Response

We have received tremendous response from our readers via a deluge of daily faxes, telephone calls, e-mails and letters. Besides that, the number of Match Prediction Contest entry forms received each week continues to increase with every issue. Within a short span of time, Soccer King has proven that it is able to carve a niche for itself in the betting guide market.

From our market survey, the demographics show that readers are predominantly male and can be categorized into 3 groups according to age, as follows:- 

Clearly, we can conclude that most of our readers are working adults with purchasing power who could potentially be your customers too.


Segment of Market

Local / Domestic

In Malaysia, because of our persistent efforts in promoting Soccer King through the local media, including ASTRO, and prominent display of hanging mobiles at all newsstands, the circulation of Soccer King eventually hit the target of 15,000 copies for each issue. 

To ensure accessibility and convenience for our readers, we have made Soccer King available at all Seven Eleven outlets throughout Penang and Selangor.

Our market is divided into 3 regions in Malaysia namely the Northern, Central and Southern region. 

Foreign

We are now looking at the foreign markets and we strongly believe that Soccer King would be able to penetrate the market in Singapore and Thailand very soon. We are also setting our sights on China, Hong Kong and Indonesia for the future. We foresee an increasing interest in soccer worldwide and a large following of soccer fans. Hence, we are confident that Soccer King has great potential for growth and a very bright future in this market.

Thailand's Market

· Name : Soccer King
· Circulation : 20,000 copies / per issue
· Language : English and Thai
· Contents : Same as Malaysia version
· Target Readers : Soccer Fans, punters, bookies
· Frequency : Weekly
· Mode of Print : Print


Singapore's Market

· Name : Soccer King
· Circulation : 15,000 copies / per issue
· Language : English and Chinese
· Contents : Same as Malaysia version
· Target Readers : Soccer Fans, punters, bookies
· Frequency : Weekly
· Mode of Print : Print